Images of travel dominated the public’s online search for photos and illustrations during 2009 on the Polylooks.co.uk site, our research has found. Visitors to Polylooks were most likely to use “holiday”, “Europe”, “travel” and “vacation” as search words when looking to buy photos and illustrations on the site. Together, the number of word searches for “holiday” and “vacation” – more or less the same thing – amounted to more than four times the number of searches for “mountain”, the sixth most searched-for image on Polylooks.
Polylooks’ users in the main come from the creative industries – marketers, advertisers and publishers – hinting that “feel good” images were in demand during 2009, an otherwise bleak year for the UK economy, according to Polylooks’ Product Manager, Norbert Weber.
“The request for travel-related images is always high and customers want ‘fresh’ images. This could also be an indicator that confidence was returning to the travel industry during the year,” Weber said.
Other travel-related words featuring among the hundred most popular word searches entered by users on Polylooks during 2009 included “coast” (11th), “waves” (16th), “harbour” (26th) and “palm trees” (83rd). According to Google’s Insight tool, the four most popular destinations for online image searches in the UK over Google during 2009 were London, New York, Dubai and Blackpool.
Polylooks has close to half a million photos and illustrations in its library so the platform offers plenty of choice for image buyers to select from and you can also use our special filters to pick the right mood and colour scheme for your images.
We recently ran a competition via our blog and Twitter offering the chance to win two return tickets to Paris on the Eurostar to people in the creative industries who filled in our digital image rights survey. We received more than 200 responses which produced excellent data. But there can only be one lucky winner and we’re delighted to announce that it’s Andrew Ashworth, marketing director of Cambridge-based design and marketing agency, Adrenaline Creative!
Andrew said: “Paris is one of my favourite cities so any excuse to go has to be snapped up. I am really excited that I have won the trip and intend to do the self-indulgent stuff that I wouldn’t do with my young children in tow – i.e. spend lots of time in art galleries and bars, and stay out late! Thanks to all at Polylooks.”
Polylooks would like to thank everyone that took part in the survey. We’ve got some really interesting insight which we’ll be unveiling soon on the very important matter of how UK creatives use – and abuse – images from the Internet, so watch this space!
Bonne vacance, Andrew!
Polylooks is offering you an early present to get you in the Christmas mood. Stock image users have the opportunity to pick up Apple iPods this Christmas with our special microstock purchase offer. If you’re looking to buy photos online this month, go to www.polylooks.co.uk. We’ve got around a quarter of a million stock photos and illustrations available for download and, if you’re buying in bulk, customers who buy a 200-credit package will receive a FREE 2GB iPod Shuffle with their purchase. And those who buy a 500-credit package will receive a FREE 16GB iPod Nano!
The process couldn’t be easier. Simply log on to Polylooks.co.uk, register (if you’re a new user) and make your image credit purchase. Then, email us with your username and postal delivery address at firstname.lastname@example.org with the subject “My iPod delivery”. We will verify your claim and reply with a confirmation email. Your iPod will then be posted to you straight away!
Not only will you have plenty of microstock credits to use for your publication, website or promotional materials, but you’ll also have a timely gift delivery, for yourself or a loved one.
So, if you’re surfing for bargains online this Christmas, add Polylooks image credits to your list, log onto Polylooks.co.uk and get shopping!